8 WooCommerce plugins we love to use!

WordPress and its e-commerce plugin WooCommerce are one of the most popular and easy to integrate platforms in the market. It is also our preferred choice when building online shops as it is easy to develop and integrate plus it is free!. The market place for plugins is vast and we tend to use some …

Practice What You Preach –
Foundry Digital’s Rebrand

At Foundry, we live and breath branding. We are familiar with the necessity for companies to refresh and update their branding periodically to ensure their online presence continues to reflect and build on your brand identity. It would be hypocritical for us not to take our own advice, so the Foundry Digital website has been undergoing …

Jodie L. Burdett: A Strategic View

How Foundry Digital’s Project Manager helps clients to cross the fine line between Commercial Marketing and Creative Communications     Right now is an exciting time for Foundry. Six months ago, we had the pleasure of welcoming Jodie into our team, whose primary task, amongst other elements, included the supervision and managing of projects. However, …

Magento v WooCommerce v Shopify

A Comparison of Ecommerce Solutions Finding it a struggle to decide on an ecommerce solution for your online store? We’re not surprised considering the hundreds available! But we’re here to help. Each ecommerce site will have different needs and priorities, which is why each payment platform has its own distinctive features. Whilst one provider can …

SSL Simplified: How to choose the right SSL Certificate for your website

Clients often ask Foundry what SSL is and whether it is a necessary purchase for their site. So here is a brief but informative investigation of SSL certificates to erase the mystery surrounding them. SSL is the backbone of our secure Internet, protecting sensitive information or data as it travels across the world.  Once an …

Why you shouldn’t delay going Mobile Responsive any longer

Mobile Optimisation Mobile devices such as tablets, phones and laptops continue to rise in popularity. As a reflection of our fast paced society, using mobile devices for internet usage has overtaken the use of desktop.   With this demand, so rises the importance of a site being mobile friendly. Ignoring this demand could be critical …

Top Tips on how to choose a payment gateway for your eCommerce store

Are you setting up an online store? Have you yet decided what the best payment method for your business will be? Don’t know where to start? No problem, Foundry has come up with some key features you will need to consider to come to an informed decision. A payment gateway is the ecommerce application service …

Web Design Trends of 2016

What does the future hold for web design? With the world’s Internet usage increasing to 45% as of January 2015, a company’s online profile is more important than ever to business’ visibility and reputation. It is therefore of growing importance to have a website that represents your company successfully and entices your target user with …

A Small Agency for Big Ideas

Foundry is a small London agency based in Fulham that assists you in communicating your brand across new media and digital technology by designing and building digital communications. Our brand proposition is that we work with you to transform your website or app idea into a reality. Our team size benefits this process by enhancing …

Sell more online with our conversion rate optimisation guide

Conversion rate optimisation sell more online

Lavolio and Foundry – Confectionery and Sweets

Big big big thanks to team Lavolio for putting together our collection of Foundry Sweets, which have been very well received. For all of you wanting to know more, Lavolio confectionery is handmade by italian artisans with real fruit, nuts and spices giving the sweets their distinctive and unique flavours. We are very proud to …

Create effective call to actions for your ecommerce website

A strong CTA (call to action) on your ecommerce website can make the difference between your visitors making a purchase on your online store or leaving shortly after initial browsing. Little thought is given at how a CTA added to the website or blog content relates and connects between the landing page and the product …

How to improve the customer buying experience on your online shop

Increasing customer experience on an online shop it is not just about how satisfied customers are, but also what factors matter for them. At Foundry, our experience has shown us that neither of the aspects should be underestimated. On the contrary, you should care about every detail to avoid ruining your customers experience on your …

Easy guide to getting started in Ecommerce

Internet shopping is soaring over the world, and companies that once doubted whether its customers would buy their products online, now are catching up with those businesses that were faster to get their ecommerce stores live, putting themselves a few steps ahead of their competitors. Online shopping makes customers lives easier, and enables companies to …

Choosing the best ecommerce shopping cart software for your business

E-commerce is a necessity for many businesses more than ever. Foundry has chosen a list and a description of the most renowned ecommerce platforms and shopping carts to enable you to chose the shopping cart that fulfills your business needs. Magento Magento offers 3 difeerent solutions: Go, Community and Enterprise. Magento Go is a solution …

Tablets & mobile phones are customers favorite devices for Christmas shopping

Online shopping has increased sharply in recent years but the popularity of tablets and mobile phone will lift considerable online sales, creating ever bigger ecommerce effect this Christmas. According to The Telegraph, 10 per cent of the Christmas shopping in The UK is going to be done on tablets, expecting to be accountable for 58 …

Login and Pay with Amazon

The new service offer by the giant Amazon, Login and Pay with Amazon, promises to work like a pay wallet allowing customers to buy anything the want and paying by just logging in. In other words, it is a more straightforward process that does not need to use a third party for making payments. Amazon’s …

Commerce Central: Yahoo’s new rebranded e-commerce app platform

After purchasing Lexity two months ago, Yahoo decided to rename it as “Commerce Central”, the One-stop e-commerce shop that was created four years ago by a former Yahoo employee. Yahoo new service enables small businesses incorporate fully automated easy-to-use tools and apps into the companies’ store to make easier e-commerce sites without the need to …

PayPal adds new mobile wallet features to app

The new PayPal app is a full-on mobile wallet that incorporates deals and discounts that are automatically applied when you pay. The wallet feature allows people pay with a PayPal account, a credit or debit card, bank account or a line of Bill Me Later credit that can be applied for within the app. There are five sections …