The essentials of a successful PPC campaign with a limited budget

A successful online marketing campaign is that one with high conversion rates. However, achieving optimal results is not an easy process and, in many cases, this is only possible when combining several strategies from email marketing to PPC (Pay Per Click Advertising). Internet marketing is a highly competitive industry in which your company has to …

Launch an AdWords account that is easy to manage

Whether you are an online marketer or an advertising manager thinking about launching an AdWords campaign, this article will give you some tips to avoid some easy mistakes when implementing and managing your account. And whilst perhaps, you won’t have the time to learn about all of the tools & features available that can help …