Beautiful design to present beautiful productsLondon Road Jewellery sell British handmade jewellery. They create collections of well priced, fashionable, wearable, diamond and gem-set jewellery products that use colour and distinctive design to pay homage to the excitement of London’s vibrant areas. Today there are over 60 London Road stockists throughout the UK.
London Road Jewellery needed Foundry to update their website so that its design and functionality matched the sleekness of the jewellery products they sell. Its redesign helped attract their target market and provide them with a smooth user experience- both key to maintaining a successful eCommerce store.
Foundry created an identity for each London Road collection so that the website design reflects their individuality. This highlights that a defining point of the company is how its collections have London names and pay homage to each area’s energy and vibrancy, therefore extending London Road’s brand identity.