That is most probably you, since statistics indicate that over 40% of websites are designed and built using this content management system.
So chances are, if you are planning to launch your start up an e-commerce store, WooCommerce is the best fit, as it is the shopping cart plugin that works expressly with WordPress sites.
But just because WooCommerce is a free software, don’t expect a set of free tools to come with it. Whilst they come at a low cost, you will have to budget for good quality plugins and add-ons. Also, as it is not a self hosted platform, you will need to arrange a hosting package with a server company, but your web design company can help you with this.
The good thing about WooCommerce being self hosted is that you will have full ownership of all the information on the site and full control over products and users databases.
WooCommerce is great for start ups as it offers a great online support with a vast community forum, so all questions you may have are already supported.
At Foundry Digital, we are great advocates of WooCommerce, as website developers we find it easy to integrate themes and configure bespoke designs, so your website can look as per your brief and follow your brand guidelines.
When it comes to search engine marketing, WooCommerce has the advantage of being powered via WordPress which is a powerful and reliable SEO content platform. With WooCommerce, you can add content and enter relevant meta data to ensure your pages and products have a strong chance to quickly rank for specific keywords across search engines like Google, Bing and Yahoo.
Plugins like Yoast SEO can help optimisation of your site allowing you to be in control of all on page aspects of your Search Marketing efforts.
Pretty much it is safe to safe that as your shop becomes bigger and so your visitors, you are in safe hands to run a large operation using WooCommerce. The only thing you need to take care of is your server hosting package to ensure it can cope with bandwidth and web disk storage space.
What’s more, you control your own data, so if you decide to migrate to other self hosted systems like Magento, you are in the driving seat and no data will be lost. This is a problem we have encountered with Shopify and Big Commerce which post the question, what will happen if they close your shop?
What are the top 5 advantages of using WooCommerce?
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