Why ecommerce start ups are using WooCommerce

May 10th, 2017 -

WooCommerce eCommerce

Raise your hand if your website is built in WordPress.

That is most probably you, since statistics indicate that over 40% of websites are designed and built using this content management system.

So chances are, if you are planning to launch your start up an e-commerce store, WooCommerce is the best fit, as it is the shopping cart plugin that works expressly with WordPress sites.

But just because WooCommerce is a free software, don’t expect a set of free tools to come with it. Whilst they come at a low cost, you will have to budget for good quality plugins and add-ons. Also, as it is not a self hosted platform, you will need to arrange a hosting package with a server company, but your web design company can help you with this.

The good thing about WooCommerce being self hosted is that you will have full ownership of all the information on the site and full control over products and users databases.

What are WooCommerce shopping cart key features?

  • Sell products, digital downloads, subscriptions
  • Mobile friendly
  • Robust back office capable to scale from 1 item to thousands of products
  • Easy inventory management, including track stock levels and manage order funnels
  • Create dynamic pricing and product bundles
  • Configure delivery bands and shipping methods
  • Pre-installed payment gateways from Bank Transfers to credit card payments with PayPal
  • Easy integration with additional gateways including Amazon Payments, Stripe, Authorize.Net, PayPal Pro/Advanced/Express, PayFast, FirstData, Simplify Commerce and Braintree.
  • Automated geo-location tax management


WooCommerce is great for start ups as it offers a great online support with a vast community forum, so all questions you may have are already supported.

At Foundry Digital, we are great advocates of WooCommerce, as website developers we find it easy to integrate themes and configure bespoke designs, so your website can look as per your brief and follow your brand guidelines.

WooCommerce and SEO Marketing

When it comes to search engine marketing, WooCommerce has the advantage of being powered via WordPress which is a powerful and reliable SEO content platform. With WooCommerce, you can add content and enter relevant meta data to ensure your pages and products have a strong chance to quickly rank for specific keywords across search engines like Google, Bing and Yahoo.

Plugins like Yoast SEO can help optimisation of your site allowing you to be in control of all on page aspects of your Search Marketing efforts.

How scalable is WooCommerce?

Pretty much it is safe to safe that as your shop becomes bigger and so your visitors, you are in safe hands to run a large operation using WooCommerce. The only thing you need to take care of is your server hosting package to ensure it can cope with bandwidth and web disk storage space.

What’s more, you control your own data, so if you decide to migrate to other self hosted systems like Magento, you are in the driving seat and no data will be lost. This is a problem we have encountered with Shopify and Big Commerce which post the question, what will happen if they close your shop?

What are the top 5 advantages of using WooCommerce?

1. We love the fact that is free.

2. Its marketplace has hundreds of plugins available at a very low cost.

3. It has a great community support, so you are never stuck when trying to configure your online shop.

4. It is part of WordPress, so it’s the easiest content and product management solution in the market, making your content and products SEO friendly.

5. It has tons of standard free tools from promo codes to product multi pricing which makes your online store professional and attractive to visitors.



Should you wish Foundry Digital to help you with the configuration of your WooCommerce website design and development please call us on 020 7736 7959 or send us your brief today.

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