A website redesign can be a long and complicated process for many businesses. Sometimes it can take an outsider looking in to realise what’s working, what’s not, and what could simply do with some updating! As a digital agency, we know that a website redesign is a curated process, as every website has individual goals. With vast experience, we can give you an insight into the different processes of your website redesign and what to look out for!
Why do a website redesign?
If you are considering a website redesign, you know by now that your website is lacking something and you may not be achieving what you want. Perhaps conversions are poor, there is a high bounce rate on your pages, or there is no defined user journey. It is identifying these issues that will give you the first start in your website redesign journey.
Analysing your website
Analysing your website will allow you to hit all of your weaknesses in one go, brainstorm the solution and then it’s go-time! These are the key things to take into account when analysing for your website redesign:
Style – The core design of the website is what will jump out at every user once they enter the site. This will involve things such as the look and feel of the website, layout, structure, colour schemes, aesthetic etc. Your design should incorporate your branding and message to ensure that you communicate effectively to your users what you would like to put across.
While style will be at the centre of your website redesign, websites go beyond colour schemes, pretty pictures and interesting content. You will also need to take at the following aspects of your website that will look further than design.
Usability – Taking a look at the usability of your website will allow you to see how users experience it, in turn giving you the insight into how to optimise it appropriately. A website is no use if people can’t navigate through it properly! The usability of a website will include the performance, readability and responsiveness of the site.
Optimisation – A website redesign and refresh will include optimisation. This will allow you to rank higher on search engines allowing people the opportunity to find a beautifully designed website with an easy to use and ideal journey. meaning that these three factors go hand in hand.
Content marketing is the best-known way to get your website found, but content aside there are certain elements that will also help this along. These include the coding of the website, link building, website speed, website images and improving the usability.
Following a website analysis, you will have a better idea of what you want for your new and refreshed site! Whilst taking inspiration from your previous platform, your new site should start afresh. Predetermine the things that will work well or how you can update certain elements to ensure that your new website can showcase them in an effective way that will help you reach your end goal.
Need help with a website redesign?
Foundry Digital has vast experience in designing and developing websites for our clients. Whether it’s working from a small concept and bringing it to life, or giving a tired looking site a complete refresh, we have the skills and abilities to support your website redesign project. Get in contact with the team to discuss your brief.