Microsoft and Local Corporation signed an agreement to provide location-based inventory data for its search engine Bing. Local Corporation’s Krillion shopping data platform will be helping to power Bing’s local product search results by letting users know whether or not participating retailers have products in stock.
Innitially, the articipating retailers will include North American companies BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard Supply, Office Depot, Radio Shack, Rite Aid, Sears, Staples, Target, True Value and Wal-Mart.
According to a study by Local Corporation, consumers are relying more on web searches to find products prior to purchasing. The study also presents findings that 90% of shopping still involves a trip to a physical store, and almost half of consumers reported spending at least 50% of their shopping time researching products online.
Bing’s Bill Hankes said, “We think the addition of Local.com’s product data can help consumers by letting them know which brands and categories are in stores. The inclusion of this data, however, does not change the way in which Bing ranks results based on relevance.”
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