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How digital marketing is changing the financial services industry

desk plant notebook laptop digital marketing for finance

The use of Digital Marketing in the Financial Services Industry is becoming increasingly more common, with many companies asking the question of how digital marketing can benefit their customer acquisition and customer experience. Foundry Digital have worked with a number of Financial Services companies in the past and have helped them to boost web traffic …

Boosting recruitment candidate applications with PPC advertising

ppc for recruitment hand on mouse

Boosting the number of candidate applications for a job is the goal of any recruiter, but the strategies used to ensure that this actually happens can change from agency to agency. Job applications are also dependent on a number of factors including the sector that the agency specialises in, the types of jobs that they …

Successful PPC campaigns

At Foundry Digital we aim to exhaust all avenues of organic search and display advertising before we move to paid campaigns, but that doesn’t mean that paid advertising campaigns can’t be hugely successful. Pay Per Click campaigns are incredibly powerful and can be executed in fun, creative ways! CHECK OUT OUR ORGANIC AND PAID ADVERTISING …

Digital Marketing: the importance of planning

Your Digital Marketing strategy is one of the most important components of your online business. Once your website has gone live, and even beforehand, if you want to make the most out of your online presence it is essential to have a game plan in place. For many people (small business owners included), the phrase …

Why you should consider using live streaming to improve your digital marketing strategy

live streaming

According to Livestream, 80% of people would rather absorb information about their favourite brand via live streaming, than read a blog article. 82% of people would rather watch a live streaming video than look at a social media post. On social media, videos receive 1,200% more shares than text or photo based posts, combined. These …

What does Google look for in my website?

google search engine rankings

You’ve probably heard of Search Engine Optimisation, and know that having good SEO is important for your website. But how does “optimisation” help Google find your website, and how can you improve your Google ranking? By optimising your website for Google, you increase the likelihood of your website being ranked higher in Google Search results. …

Top tips for top content:
how having sticky content can boost traffic to your website

top tips for top content

Content is not just about words, it’s also about having powerful photography and engaging video. We’d like to share with you some of our tips for how to produce high quality, interesting content. As a website owner you want as many people as possible to visit your site. But if they’re not hanging around, those …

Ever Evolving : how the logo designs of Starbucks, Apple and Google have changed

logo evolution

A successful logo is crafted to capture what your business stands for; it is the visual communication of your service and brand. Since the logo of a brand works as its identity, as a business evolves, so too should be how you present yourselves. CHECK OUT OUR OWN DESIGN WORK The Proof is in the …

The essentials of a successful PPC campaign with a limited budget

A successful online marketing campaign is that one with high conversion rates. However, achieving optimal results is not an easy process and, in many cases, this is only possible when combining several strategies from email marketing to PPC (Pay Per Click Advertising). Internet marketing is a highly competitive industry in which your company has to …

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