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What is Content Marketing?

The Content Marketing Institute can provide us with the best definition (perhaps of any word ever): Content marketing is the marketing process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

I GET IT, BUT I WANT TO KNOW MORE

content marketing types

How can it help you?

60% of marketers find it tricky to produce consistent, and regular content. So that’s where content marketing experts like Foundry Digital can help.

Nearly half of marketers outsource to agencies to help them produce content creation. A problem shared is a problem halved right?

Finally:

91% of B2B marketers and 86% of B2C marketers report using content marketing as a part of their overall marketing strategy

Where do Foundry Digital come in?

Our content marketing gurus offer help and advice with:

  • Target audience research and understanding
  • Identifying most relevant and popular types of content
  • Design and creation of bespoke and targeted content materials
  • Creation of media and campaign plans for distribution
  • Engagement reporting and analysis

HELP ME OUT WITH MY CONTENT

Sources:

Optin Monster

Marketing Profs

 



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