The Content Marketing Institute can provide us with the best definition (perhaps of any word ever): Content marketing is the marketing process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
60% of marketers find it tricky to produce consistent, and regular content. So that’s where content marketing experts like Foundry Digital can help.
Nearly half of marketers outsource to agencies to help them produce content creation. A problem shared is a problem halved right?
91% of B2B marketers and 86% of B2C marketers report using content marketing as a part of their overall marketing strategy
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