Conversion Rate Optimisation | Foundry Digital
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What is Conversion Rate Optimisation?

Conversion rate optimisation is the process of increasing the amount of website traffic that completes a desired conversion activity, be that filling out a contact form, purchasing a product or phoning to enquire about a service. It involves understanding your website’s user journey and the experience that it gives your target audience, so that you can highlight the barriers stopping them from completing conversions.

I THINK I GET IT, BUT A LITTLE MORE INFO WOULD HELP

conversion rate optimisation graph

How can it help you?

A typical website conversion rate is about 2.35% on average. But the top 10% of companies are seeing 3-5x higher conversion rates than average, so if you want to compete you better get testing!

60% of marketers say that analysis and testing of the customer journey is a key part of their conversion rate optimisation strategy

Still not sure whether it’s for you?

CRO tools have an average ROI of 223% – so for every £1 of budget you put into testing and tweaking your website, you’ll get over £22 back in business.

Where do Foundry Digital come in?

Conversion rate optimisation strategies by Foundry Digital include:

  • Analysis of current user behaviour
  • Identification of appropriate multivariate and A/B testing methods
  • Implementation of optimisation strategy
  • Creation of landing pages and calls to action including visual and written copy
  • Post strategy feedback and reporting
  • Update to website user journey and customer experience
  • Re-testing

I’M CONVINCED, NOW WHAT?

Sources:

WordStream



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