Conversion rate optimisation is the process of increasing the amount of website traffic that completes a desired conversion activity, be that filling out a contact form, purchasing a product or phoning to enquire about a service. It involves understanding your website’s user journey and the experience that it gives your target audience, so that you can highlight the barriers stopping them from completing conversions.
A typical website conversion rate is about 2.35% on average. But the top 10% of companies are seeing 3-5x higher conversion rates than average, so if you want to compete you better get testing!
60% of marketers say that analysis and testing of the customer journey is a key part of their conversion rate optimisation strategy
CRO tools have an average ROI of 223% – so for every £1 of budget you put into testing and tweaking your website, you’ll get over £22 back in business.
and calculate your budget and timescale