Facebook is moving fast to prove to the world that it is the place to be when it comes to get access to real-time conversations.
Facebook has launched two new APIs to help publishers track and incorporate conversations taking place on its social network. One of the API shows a real-time feed of public posts tied to a specific word, while the other API helps break down the conversation by different demographics.
The company added in its newsroom “Starting today, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic. For example, CNN’s New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show”.
So, what all of this means
Basically, from September the Facebook’s trusted media partners such as Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate and Mass Relevance, will be able to use those APIs to show the number of Facebook posts that mention a specific word over a period of time, including a demographic breakdown for the people talking about that topic.
This is a big step for Facebook to prove to everyone that can deliver real-time conversations as its main competitor Twitter, and to demonstrate that conversations can easily be followed on Facebook.
The company underlines they have an advantage, because people who sign on to Facebook use primarily a real profile, this added to the fact that Facebook knows a lot about who them and which advertisers they like which becomes a more meaningfully tool than other social networks.
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