Setting up an ecommerce business, whether for a new brand or an established one, is one of the best ways to grow a business especially in this day and age. Ecommerce businesses have been upcoming over the past few years, and as the world goes more digital it is welcoming a wealth of growth for ecommerce businesses in the next few years.
Buying online has become the new normal, and while high street retailers are still successful you will rarely see one without an ecommerce store. Ecommerce insights by Shopify showed that content has become the holy grail of growth, making an online business all the more important for success!
Define your business idea
Defining your ecommerce business idea will give you a start to clarifying your business plan. This will subsequently help you detail other essentials required for a smooth process in setting up an ecommerce business with a good online presence, such as defining your target audience.
The legal stuff – get your license!
Make sure you don’t forget about the legal stuff. Once you’ve properly road mapped your business and established your business idea you can go ahead and get to the fun stuff – branding, designing and promoting your website. You can find out how to get through the legal stuff with a bit of help from the Government website! E.g. License finder or Set up a business page.
*Please consult legal advice independently that complies with the laws of your country. Foundry Digital is not liable in any way for your use on these guidelines.
Establish your brand
Establishing powerful branding is the first step in making your ecommerce business a success. Branding is how your followers recognise, relate and connect with your brand, so building a lasting and time-proof brand is worth investing your time on. You will need to ensure that your branding resonates a positive, memorable experience for your customers to return. After you’ve established your brand, you can have to create branded content for your shop!
Get your website designed
Website design may be at the back of your mind when setting up an ecommerce business, but it is an incredibly important factor. Whilst you may have an idea of the look and design, thinking about the very last detail of it can get lost with all of the other things that go on when setting up an ecommerce business. However, the design step is important, so no matter how long it takes, you need to get it right the first time!
All the techy stuff!
Getting your ecommerce website developed tends to be the most time-consuming task of the process of setting up an ecommerce business. It is one of the most important steps because it is how your customers will experience your brand, from every little function on the website down to the payment process. Learning about all of the different ecommerce platforms can be overwhelming, so getting a clear understanding of each will help you pick the best one for you!
Getting the name out there
It’s the last hurdle and without a doubt the most fun! Getting your name out there as a brand is your chance to show off your shiny new website and share all your content ideas. Remember that content is essential for growth, so ensuring that all website copy is optimised to your specific target audience is essential in reaching your customers. Whether that’s through social media, content pieces, email or paid advertising, making sure the bridge of communication is there as it is what will make your ecommerce business successful.
Need help setting up an ecommerce business?
If you need a team of professionals for it, Foundry Digital can help you out! We’ll take you from the branding process down to your very first marketing campaign and beyond. Just contact us to have a free initial discovery meeting focused entirely on setting up an ecommerce business or send us your brief!