INSIGHTS

Get your sales on track with 2020 ecommerce trends

The biggest 2020 ecommerce trends we will see as we enter the new year is a heavy reliance on convenience and easy purchases. People expect ecommerce systems to be easy to use and accessible when and wherever we want to use them, no matter where they are! The purchasing process needs to be a smooth journey for both desktops and mobiles. If it is too hard then you will risk losing sales, so check out our top tips to ensure your business fits with 2020 ecommerce trends.

 

Be mobile-friendly

People are always on the go and we have created a greater reliance on convenience. We jump online and shop while we are in transit, which has increased the demand for mobile-friendly platforms. We live in the age of technology and the reliance on mobile devices increases every day. So, it is no surprise that mobile platforms are leading the 2020 ecommerce trends.

To boost mobile sales in 2020 companies need to consider the best way to present products on a phone. If product images are not clear on your mobile website, then your customers will lose interest quickly. Same applies to your checkout processes, if there are too many steps involved or the system is flawed, then you will lose the sale! Remember a clean, clear and simple mobile site is always better.

 

Don’t rely on a single platform for sales, take advantage of multi-channel integration

While your website is a powerful tool to showcase who you are as a business and to show off your awesome products, it won’t do all the work for you. 2020 ecommerce trends highlight the advantage other platforms have to help boost those sales.

Social media platform such as Facebook and Instagram allow you to connect your pictures to your shop. This multi-channel connection not only lets you show off your products in a more humanised way, but it also allows your followers to easily share, refer and buy. Helping you drive your sales in 2020, multi-channel integration is easy to set-up and manage. It is a powerful tool that will help you reach your sales goals, especially your mobile sales.

 

Subscription models continue to sell

This past year, we saw subscription models take off. So, it is no surprise that subscription boxes, services and business models are climbing the ranks to be one of the top 2020 ecommerce trends. Whether selling experiences, goods or necessities people are going mad for them. The convenience of signing up to a company with the promise of getting a goodie box delivered each week or month is too enticing not to join.

The 2020 ecommerce trends will see this business model grow even more. People are becoming more creative in the goods they offer and using convenience as a major selling point.

Two big players in the subscription model are communication and photography. If you can’t capture your products in a good light and make your subscription box look good, you will not win new customers. Same with communication, a big seller for the subscription model is the excitement of getting home to a delivery waiting at your door. Failure to maintain communication will result in your subscribers losing their excitement and enthusiasm behind your subscription box.

 

Who doesn’t love a bit of personalisation?

We see 2020 ecommerce trends focusing on personalisation and let’s be honest, who doesn’t prefer an experience that is personal to you? When we say personalisation, we don’t just refer to the products you sell. We are talking about bringing personality to your ecommerce store.

As we see online shopping growing more and more each day, we need to think about ways in which we can leverage the opportunities to create a more personal experience for your shoppers. This can be done in a number of ways, some simpler than others. When sending promotional emails personalise the opening paragraph or include your subscribers’ name in the subject line. Doing this is guaranteed to not only get a greater click-through but also help to boost your sales.

 

So, is your ecommerce business set up to smash the sales in 2020?

As we close off this year, we look forward to the 2020 ecommerce trends to see how you can boost your business and ensure success! A key area for improvement in 2020 is the accessibility and user journey of your website on smaller devices, such as mobile phones. We see people attached to their portable devices, so it is important that your website is attractive, easy to use and has smooth processes. If your site is not quite up to standard or your sales are dropping, simply contact us to see how we can help We will help you recognise the flaws and build a solution to get you winning in 2020.