INSIGHTS

Improve the user experience with ecommerce chatbots

The next generation of intelligence is hitting the ecommerce realm! Ecommerce chatbots are creating a simplified user experience by offering on-demand assistance. This tool allows customers to easily chat with support regarding a range of issues, including payment and shipping. 

Powered by artificial intelligence (AI), chatbots converse via live chat interfaces on the web and within apps, such as Skype, Slack, Facebook Messanger and WhatsApp. The customised plug-in is the new saving grace when it comes to customer service as the automated response ensures a voice of the company is available to assist 24/7. Ecommerce chatbots also maintain the capability to converse with an unlimited number of users at one time, meaning the plug-in provides an instantaneous response.

 

The growth of chatbots

Continuing to developed over-time, chatbots are now influenced by artificial intelligence. Before AI, chatbots were generated through coded data, meaning they were capable of understanding only the keywords contained within the programmed code but now they have adapted and are able to learn from misspelt words and synonyms to provide the most suitable answer for every unique question.

 

Why should ecommerce chatbots be installed to your online store?

  • On-demand chat function

Chatbots allow an ecommerce store to be set up with a real-time chat function, allowing customers the ability to ask and receive answers for queries in real-time. The use of natural language and accuracy of answers gives customers the impression of talking with a person, not a bot.

  • 24-hour customer support

Keep customers satisfied with a 24-hour support service. No longer will customers be required to wait until the next business day to get an answer for a simple question concerning orders, shipping or payment queries. Chatbots are available day and night to monitor and respond to these online concerns.

  • A more enjoyable user experience

Present on every page of the website, chatbots are available to offer additional information or assistance to customers at any stage of the purchasing journey. Whether seeking additional information about products or having issues processing payments, chatbots are there to guide the user.

  • Data tracking

Chatbots do more than just answer customer questions, they also gather data that will assist in future marketing activities. They can be used to showcase user behaviours and the average user journey, which can assist with conversion improvements and search engine ranking.

 

Ready for an Ecommerce upgrade?

Backed by years of experience, Foundry Digital is equipped with the latest ecommerce knowledge and the capabilities to deliver a bespoke website suitable to meet every unique businesses end-goal. The team of in-house designers, developers and marketers work together to bring any project to life, ensuring the final website offers a memorable user-journey. Contact the team at Foundry Digital to discuss a complete ecommerce build or a website upgrade!