INSIGHTS

Is your website on par with the website trends for 2020?

We’ve laid out the top website trends for 2020, so you can make sure you stay trendy!

Over the past decade, we have watched as design trends continually adapted and changed to meet the ever-changing tastes of the world. Now, as we enter into a new decade, we look forward to seeing some of the top website trends for 2020. Check out our list of trends that will bring your website into the modern age.
 

Maximise the white space and to create a simplistic design

Remove the clutter from your website and leave negative or white space. By doing this, you will not only create a very simple design but you will also end up with a spacious and well-balanced website. Making the list of top website trends for 2020 this is not a new concept, but it is a trend that is continually adapting and changing to meet the more simplified tastes of the world.
 
Creating white space on your website will help to elevate the use of images and graphics. It will give the illusions that your images, illustrations or graphics are floating on the page. It will help to draw attention to the artistic aspects and written content that tell the story of who you are as a business.
 
Don’t worry, we know about the importance of copy as well as images. Creating bigger margins between and around text will help with the legibility of your website. The white space website trend for 2020 will help to make your call to action bars stand out more, resulting in greater conversions on your site!
 

Bold colours

The year 2020 is about standing tall and proud, so don’t give in to a boring colour palette. Develop a bold website and we guarantee anyone who enters your site will remember who you are!
When we say one of the top website trends for 2020 is a bold colour palette, we don’t mean a total clash of colours. We are talking about a simple design that incorporates a cohesive colour palette. We want to feature the colour that represents your brand and who you are as a company. And no, we don’t mean add a splash of colour to the footer or in the text, we are talking colour, colour, colour.
 

Illustrations and animations

Pictures and images can say a lot, but did you know that illustrations can tell a whole story? Storytelling is one of our favourite website trends for 2020, we want you to tell your story and captivate your audience. Using illustrations or animations on your website will add personality, it will also help you keep your website completely unique. We will customise illustrations to reflect your brand and give you a personalised story.
As well as telling your story, illustrations or animations are a great way to tell users about your products. We show how your products or services work and build a connection with your audience. Remember, anyone can take a picture. Great creatives can tell their brand through illustrations.
 

Artificial intelligence

Customers don’t want to have to wait for answers to simple service problems, they expect instant replies or the ability to talk to someone immediately. Well, because of this, artificial intelligence has made it to the list of top website trends for 2020. The use of integrated AI technology, such as chatbots, will give your website a humanistic feel and create a stronger connection with your users.
The use of AI technology will also help to boost your customer satisfaction, as support will be guaranteed 24/7. Whether looking for help with shipping, deliveries, returns or product enquiries, chatbots are the way of the future. Check out our blog on improving your customers experience with chatbots for more.
 

Is your website on trend for 2020?

So, how does your website compare with the website trends for 2020? We are the experts in website development if you feel that your site could do with a re-fresh this new year then don’t hesitate to contact us. We will help you create a modern, timeless website that will last the next decade. All you need to do is send us your brief, come for a chat, and we’ll do the rest.