Finding it a struggle to decide on an ecommerce solution for your online store? We’re not surprised considering the hundreds available! But we’re here to help.
Each ecommerce site will have different needs and priorities, which is why each payment platform has its own distinctive features. Whilst one provider can meet the needs of many e-merchants, these same functions will be useless and a potential burden to other store owners.
Rather than be overwhelmed by the abundance of possibilities, take a read of the following investigation of the pros and cons of a few of the best ecommerce solutions- Magento, WooCommerce and Shopify.
As far as numbers are concerned, Magento is a top dog of ecommerce providers. They host over 200,000 live stores, attracting companies with their unlimited flexibility and the possibility to customize. Magento can help you get the highest rankings on search engines through its advanced SEO features, something that can determine who becomes the monopolising company of a certain industry.
Indeed, their benefits do seem appealing to larger companies, with its limitless number of products, and its multistore management and expansion possibilities. However, such features will not necessarily be of interest to smaller stores.
In fact, smaller stores may think twice before being drawn in by Magento’s compatibility with any hosting platform, as whilst the fully responsive design templates they offer sound great in theory, these can be expensive to execute. Indeed, a lot of technical skill is needed to develop design with Magento, typically making employment of a skilled programmer or developer necessary to make the most of its features. Whilst, employing such individuals is worth the benefit of impressive design for big brands, for smaller stores this can be an unaffordable and therefore illogical solution.
Therefore, whilst Magento’s features have resulted it being the ecommerce solution for the big boys of business, the perks should be carefully weighed up with the cons before smaller businesses commit.
As we have discussed in previous articles, WooCommerce is another popular ecommerce solution. Indeed, it currently powers 30% of online stores with its appealing user-friendly set up. Unlike Shopify that has control of your store, WooCommerce gives you choice of your hosting provider, domain, and therefore identity. Furthermore, its WordPress foundation can be appealing as design is simple and flexible with its templates and layout structuring offering efficient and attractive design set up. Its foundation of WordPress also enables you to easily have a blog accompanying your shop and website that can extend your outreach.
Whilst this vast array of features has huge potential to make WooCommerce a long-term monopoliser of shop website plugins, for larger businesses Woo may not be the right fit. Whilst products are not limited, it somewhat lacks high-end features that would be appropriate for big business. WordPress is undeniably simple to use, but can it communicate everything a giant corporation wants to communicate? Big companies may be deterred from using it for fear of feeling limited by its weakness in handling big orders.
Therefore, in contrast to Magento, it may be large companies that think more carefully before selecting WooCommerce. However, whilst it may have its set backs for the giants of business, there are pros including analytics and fast loading time that will attract smaller clients who are interested in seeing their business imprint, and keeping impatient site users happy.
It lacks highend features
Shoppify is the smallest of providers investigated here. It powers about 4% of ecommerce sites in comparison to the 30% that WooCommerce have been chosen for. However, it should not be dismissed from consideration as, as you’re about to find out, it certainly has its selling points.
Shopify offers an all in one package which can be considered ideal for small businesses. It, as a third party, takes control of your store, setting up the domain and hosting details. This is attractive for individuals who consider such essentials as a mundane task that they’d rather hand over to somebody else. Similarly, the product and order management included, and the preset popular payment options make Shopify appear a provider that offers ease. Indeed, it doesn’t demand technical skill in the way that Magento did, whilst its attractive interface and hundreds of mobile responsive design themes still ensure you have a professional and eye-catching site.
However, with each ecommerce site having their own vision of what an ecommerce solution should include, for some stores Shopify is not the right fit. For instance, Shopify’s ownership of your store may not give yourself as much control as you want over how your business reaches your audience. Its limited compatibility with payment hosts may also deter companies from selecting them if the host they prefer cannot be integrated.
So, all features of Shopify’s all-in-one, ready-made package should be considered before deciding whether they are suited to your store’s needs.
Well first and foremost, it is important to recognise that there are pros and cons to every ecommerce solution out there. What seems the ideal provider to one business, can be a poor fit to another, so don’t follow the crowd and be a sheep.
Comparing the features of the available solutions will give you a clear view of who is best suited to your store’s needs. Magento, Shopify and WooCommerce can each be reliable solutions when paired with the right company. This investigation has highlighted the difference of technical ability that ecommerce solutions can require, with Magento needing programming expertise, whilst Shopify is very easy to use. Therefore, your tech ability, and whether you will be employing someone specifically to develop the store, should be a key concern.
Whilst Foundry recommends that you do your research into the best ecommerce solution for you before choosing a provider, remember you can easily change platform if your business needs alter, or you find that the one you select turns out not to be a perfect match.
and calculate your budget and timescale