INSIGHTS

Making your ecommerce website stand out: Promote

Now you’ve got your stand out design and brilliant build, it’s time to think about promoting your ecommerce website. This bit is integral to getting your product out there for your potential shoppers to see.

So how do you go about promoting your ecommerce website? It’s an ongoing process, but these tips will get you started on the right track!

 

#1 Social Media

Social media has completely changed online marketing, it is a great way to connect with your customers instantly and build brand awareness. You can run giveaways and contests, or even one time offers for signing up to your newsletter – this can increase your likes and also encourage users to “share” your social platform, growing your followers and contacts.

 

#2 SEO

Promoting your ecommerce website using SEO is an organic way of boosting traffic to your site and will affect your websites ranking on search engines like Google. Use Google keyword tool planner to find keywords that relate to your product and niche market. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed.

 

#3 Reciprocal Links

Having other websites link to your site shows search engines that your website is trusted. You can use promotions, collaborations, guest-blogging, forum posting, link exchange and news articles. Focus on creating links that are relevant to your readers, and use quality keywords to gain a link. Aiming to link with high ranking, authority sites are great and will earn your website a higher ranking.

 

#4 Quality Content

Creating quality content for your site is vital to promoting your ecommerce website, don’t just upload endless material with the intention of keeping your content “fresh”, make sure you are giving users something useful, interesting and informative about your brand or product. Content that people want to read is also more likely to be shared onto blogs and social media.

 

#5 Domain

Using a strong web address that relates to your brand is really important, it attracts users to click on your website and builds brand awareness. If you have a long domain name, people might not think your business is legitimate. A simple, memorable, and unique domain name can make your ecommerce website stand out from the rest.

 
Need Foundry Digital help?
Promoting your ecommerce website doesn’t just happen overnight, it’s an ongoing process – but with great potential and results if it is done right. Need help getting there? We can help you build a strategy, let’s get the process started with a free discovery meeting! Discover your future website.