After Hurricane Irma crashed its way across the caribbean, many communities were left in devastation. For residents, it was heartbreaking to see their livelihoods and everything they knew swept away. ? Having been based in the British Virgin Islands and being forced to relocate once Irma stole their homes and business spaces, a few individuals set up the British Virgin Islands White Cedar Relief Fund.
The BVI White Cedar Relief Fund feeds into the Caribbean Tourism Recovery Fund which enlists tourism industry stakeholders and friends of the region to pool resources in support of the vulnerable and devastated areas of the Caribbean acting in solidarity and as One Caribbean Family. The fund focuses on the revival of islands directly affected by Hurricanes Irma and Maria complementing relief and empowering the tourism sector to combine and leverage its resources to help the region bounce back ideally fitter and better than before.
Having worked with a client based in the BVI, Foundry Digital were particularly shocked and concerned at the devastation circulated in news footage of Irma’s aftermath.
The new website is deliberately visual, and powerfully displays the impact of the hurricanes with an overarching goal of educating the public. By including a “Donate” button next to the particularly hard-hitting before and after element demonstrating the stark reality of the storm’s unforgiving nature, we hope that visitors are encouraged to click the DONATE call to action. We were glad The BVI White Cedar Fund reached out to us to create their charity website and promote a worthy cause.
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