Our print partners Concept Foundry have been completing work for Wieden + Kennedy. They commissioned an installation of over 220 square meters of print, running the length of the Kings Cross pedestrian tunnel. These light box graphics celebrate Nike’s brand new mega-store in Pancras Square.
Using the Roland SOLJET PRO4XR640, the process began with a background of white print to help enhance the overlaid graphics which featured a collection of the world’s most famous athletes in action, with splashes of colour to highlight the brand.
220 square meters showing
there is no print job too big
The imagery, vibrant and eye-catching, was complimented by the illumination of the L.E.D back lit tunnel. The final result was visually stunning.
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