PointView Resources are an international financial consultants provider, delivering specialist finance systems candidates to the CFO Office for over ten years. Previously trading as “eu-solutions”, PointView Resources offer a high level of expertise through their network of project management and technology professionals in the UK, USA and all major European markets.
PointView approached Foundry Digital with the challenge of rebranding from eu-solutions to PointView Resources. Foundry Digital’s goal was to give them a fresh look, impactful brand and a set of resources to support them as they continue to operate with a high level of expertise and reliability.
Attractive and engaging website that enhances the brand
The rebrand project involved creating a new name, logo design, colour scheme and font type for the company to use moving forward.
It was key for the logo design to reflect PointView’s ethos based on analysis, insight, perspective, view, direction, strategy and performance, to convey how they help businesses to measure and analyse performance. The logo utilises a pinpoint shape, magnifying glass and graph incline to create a strong visual representation of what PointView stand for.
The rebrand’s colour scheme needed to pack some punch in order to stand strong as a new fresh brand. The colours are bold and striking, working well for both print and digital. Providing a branding guide acts as a record for the PointView team to refer to and follow when implementing their brand as they continue into the company’s next exciting phase.
The client had selected to work with a preexisting template, so it was crucial that Foundry Digital ensured the implementation of colours, icons and images worked well within and complimented the designed structure, to enhance the brand and showcase PointView’s services.
It was essential that the new brand was implemented into the template to reflect the high-level of professionalism that PointView Resources operate with, and encourage visitors to navigate their way through the site to view their proven success in the finance industry.
The result of our web design and advice is an attractive and engaging website that enhances the brand and clearly highlights the company’s specialisms.
The launch of the PointView brand and website required aftercare design projects such as business card design, PowerPoint template design and newsletter creation and implementation. This stationery and digital support has enabled PointView to relaunch as a strong brand, continuing to have a strong presence in their financial consulting industry. From PowerPoint templates to banners to newsletter templates, Foundry Digital ensured that the fresh new brand was consistently displayed throughout.
The goal of completing a rebrand that was a strong step forward for PointView Resources has been realised. Working with them from vision to reality has been a great process and we hope to continue providing digital and design support as they succeed in this next phase of their business.
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