WorkZone are a recruitment and careers advice service, partnered with Westfield shopping centre and Hammersmith & Fulham council to offer a free service aimed at helping people to find jobs and start careers. They provide advice on career choices, training and how people can obtain the right qualifications to get them to where they want to be in their job search. Foundry Digital had previously worked with WorkZone, with a view to upgrading the job section of their website in the near future. We were very pleased when they got back in touch to ask us to follow through on our promise to help them improve their users’ experience.
Giving users more confidence when navigating the website
WorkZone came to Foundry Digital in search of a website overhaul. They needed their website to be updated so that it became more engaging and user-friendly in with regards to both design and functionality.
Foundry Digital designed a fresh looking website that develops WorkZone’s identity through use of colour and interactive elements, whilst presenting their services in an organised and comprehensive way.
The practical layout allows users to navigate easily through the website, reaching areas that are relevant and interesting to them and ensuring that their experience is seamless from start to finish. The interactive grid design on the Home Page provides simple signposting to the various sections of the website. The side navigation menu on the inner pages offers an alternative and clear way for users to reach a range pages, catering for the range of audience the website attracts.
The WorkZone website now offers a pleasant experience for users looking to find out more about the services WorkZone offer and we are happy that the website presents this council service in a smart and engaging way. We hope the website redesign encourages more members of Hammersmith & Fulham to use WorkZone’s assistance in finding a local job.
Previously, the section of the WorkZone website dedicated to Jobs was being run by a third party which had been limiting to the user interface and functionality of the site. This area was not branded and didn’t fit well with the rest of the site, giving it a sense of inconsistency which required attention. Importantly, the setup of the job application process provided by the third party website was not in line with what WorkZone strive to offer their clients, and as such the process required some streamlining. Foundry Digital were happy to re-visit a previous project giving us an opportunity to provide solutions to the problems that WorkZone were experiencing as a result of the limitations to the interface.
Foundry Digital worked with WorkZone and Westfield London to create a new job vacancies area that was designed to be completely bespoke to the needs of WorkZone and their clients. The new recruitment platform is tailored to their exact requirements and gives users more confidence when they navigate through the website to apply for jobs. The process by which users sign up to the platform has been simplified, and the presentation of vacant positions has been altered to be more visually appealing with a strong brand presence carrying across all areas of the website. This has improved the brand consistency and gives the new platform a more organised and sleek feel.
Further benefits to the redesign have also been recognised by WorkZone as well as the clients who use it. The changes allow the WorkZone team to manage and maintain the job vacancies on offer with greater ease. As well as this, candidates now have dashboards which are personalised to their own job search where they can keep up to date with the progress of their applications for a wide variety of roles offered by the platform. Employers similarly have more control over their vacancies that they have posted onto the platform, and can efficiently move candidates through the application process.
Foundry Digital are continuing to work with WorkZone and Westfield London to improve and streamline the job search process that they offer their clients. We always enjoy using our expertise to come up with Digital Solutions that can solve any problems that our clients may have.
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