Display advertising (also referred to as Pay Per Click or PPC) is an online form of advertising where a brand’s promotional material appears on third party sites such social networks or search engine results pages. Ads can be text or image based, depending on the platform and what you wish to promote.
PPC visitors are 50% , more likely to purchase something than visitors generated by organic traffic.
Display advertising has proven to increase traffic to websites by 300%.
95.3% of clicks go to the top 4 results. Considering that the top 3 spots in Google are usually taken by paid advertising, we recommend you get involved with some PPC sharpish.
and calculate your budget and timescale