Search Marketing is the process of boosting the amount of web traffic that your website receives through paid or free methods. These methods include Search Engine Optimisation (SEO) which aims to increase web traffic through organic, unpaid strategies that boost a website’s ranking in Google search results.
On average there are 3.5 billion Google searches a day, globally. Apparently Google is the place to be!
70-80% of search engine users focus only on organic search results. This means that having your website appear higher in search results increases the number of people who will see it, and the chance of users landing on it.
Search traffic converts on average 10x more traffic than social media, so the best SEO strategies mean that businesses are 10x more likely to receive interest in products and services if users arrive through organic searches.
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