Social Media Marketing is a form of internet marketing whereby companies promote their services and products by posting on social media channels. These channels enable companies to interact with their target market, acting as a two-way promotional dialogue aimed at boosting audience engagement.
Over 3 billion people are social media users, that means that your audience is made up of just under half of the world’s population… That’s a lot of potential business…
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So if your business relies on referrals and recommendations, you really need to consider your social media strategy!
Ad spend on social media is set to overtake TV ad spend by 2019. TV ad spend has dominated the market since the first ad in 1955 whilst social media didn’t take off until 2006. In a quarter of the time that TV ads have been a thing, social media has taken over the advertising market – that’s some serious power.
and calculate your budget and timescale