Your content marketing strategy underpins every single other aspect of Digital Marketing and will ultimately decide how successful our campaigns are because, put simply, if there’s no content then there’s no campaign. But more than that, whether it’s a blog article, a display ad or an infographic, you need to decide which channels are best to distribute your content on. You may have heard the phrase “Content is King”, but if you haven’t then listen up because Foundry Digital are going to teach you the importance of a solid content marketing strategy.
Creating beautiful visuals and engaging copy is what our content marketing strategy team at Foundry Digital do best. Working with our in-house design team and copywriters, they work to generate content that will grab attention and entice your audience. As with other aspects of your Digital Marketing strategy, the process starts with gaining an understanding of your target audience. We look for their likes and dislikes, which channels they are most active on and the times at which they’re most likely to engage with content. Understanding all of this is the key to creating content that people will enjoy, which ultimately promotes your brand in a positive light and encourages click through rates and conversions.
Your online presence is made up of the content that you post both on your website and on the internet, including blog articles, promotional banners, infographics and much more. The content that you post online and where you post it heavily influences how your audience perceives our brand. They can learn about your position within your industry, how knowledgeable and trustworthy you are as a brand and therefore how desirable your product/service is to them. So naturally, if you have a really solid content marketing strategy that distributes targeted and engaging content on the channels that are most appropriate for our audience, you’ll increase the chances of leads converting into customers and sales.
Your content marketing strategy involves thinking about the types of content that you share on your online channels beyond whether it’s a blog article or video. You need to think about the purpose of that piece of content: is it original content? Is it promoting your service? Is it from a third party source? You should vary the type of content that you share so that you don’t come across as a self-promoting sales opportunist. Sharing content from other industry leaders can help to position you as a thought leader amongst your competitors and is a great way to ensure your audience don’t resent your brand for pushing sales. This method can also help other aspects of your overall Digital Marketing strategy, including SEO.
Creating great content is only half the battle when it comes to having a strong content marketing strategy, and Foundry Digital are experts at understanding the best distribution method for your brand. Whether you’re looking to create video content, static graphics, blog articles infographics or any other type of online content, your strategy will dictate its success in achieving your overarching business goals, so don’t skimp on the planning because it’s worth it in the end. You’ll be able to see it for yourself when we give you feedback via reporting and analysis.
Foundry Digital are a London-based Digital Agency specialising in aspects of Digital Marketing including SEO, Social Media, PPC, Email, Content and CRO. We have experience in boosting the online presence of brands and businesses in a wide variety of industries, so get in touch today to see how we can use our expertise to help you make the most of your audience and turn leads into sales.
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