Email marketing is one of the most engaging and high-return methods of reaching out to your audience. Whether your contact list is made up of loyal brand advocates or brand new leads, when done right email marketing can bring a high return on interest. Conducting a successful email campaign isn’t about spamming your audience en masse with deals and promotions and hoping for the best though. It’s important to understand your audience and what the best way to promote your brand to them will be. For many online businesses this sounds like a lot of work, so that’s where we come in.
At Foundry Digital our email marketing campaigns begin with understanding your target audience, their needs, and the best way to communicate with them. Our Digital Marketing experts work with automated email marketing systems that allow us to segment your contact list and produce targeted email campaigns tailored to each of your buyer personas, helping to boost engagement and click through rates. Whether you want to push out product promotions or keep people up to date with company news, all of our email designs are coded to be eye-catching and fully responsive, meaning that you can reach your audience at home or on the go.
There are a number of customer relationship management (CRM) platforms out there, but our email marketing experts work with leading software that allows for bespoke design, contact list segmentation and campaign monitoring. This software lets us carry out your email marketing campaign for you from design and distribution through to post campaign data reporting, or we can code a bespoke design and then hand it back to you to push out and manage yourself. Whichever option you choose, you’ll be offered expert guidance by our Digital Marketing team.
Foundry Digital know that creating a successful email marketing campaign doesn’t start with measurement but with understanding your campaign goals and target audience. Having completed market research, designed engaging content and distributed your email to carefully selected audience segments, we track engagement metrics and conversion rates to give us insight into your campaign ROI. Post-campaign analysis provides important suggestions for improvement which can be tweaked and tested before implementation for an even better email marketing campaign.
Analysing campaign data and using it to inform changes is a form of testing that works well as a part of your email marketing campaign strategy because it can help to boost conversion rates, but its benefits don’t stop there. This method can apply to many other aspects of your Digital Marketing strategy as a whole too.
Increasing amounts of research are pointing towards email marketing as being one of the best strategies for boosting brand awareness and promoting services and products, simply because of its high ROI. At Foundry Digital, we have completed successful email marketing campaigns for businesses in a variety of different industries, so we know what it takes to really understand audiences and produce the most appealing and engaging content. Your business is in good hands with us, all you need to do is let us know how we can help.
Foundry Digital are a London-based Digital Agency specialising in aspects of Digital Marketing including SEO, Social Media, PPC, Email, Content and CRO. We have experience in boosting the online presence of brands and businesses in a wide variety of industries, so get in touch today to see how we can use our expertise to help you make the most of your audience and turn leads into sales.
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