It can be used in search, display and remarketing networks to reach leads for the first time or to re-target those who didn’t quite convert. The bidding process and campaign management can intimidate some businesses owners, particularly those with a smaller budget, but Foundry Digital have both the knowledge and experience to ensure that you make the most of every penny.
For our ad experts at Foundry Digital, a successful PPC campaign involves getting to know your brand, including your audience, your goals and our market as a whole. From there we can get a good idea of which channels would give you a better ROI and which keywords would target your audience best to get you the most bang for your buck. We take care of all of the bid management so you don’t have to worry about anything other than watching leads arrive at your website to enquire about your business. Before we get to that point though, you’ll probably want to know some more.
Search advertising uses sponsored space at the top of Google’s results pages to promote your website. When a member of your target audience types a search query into Google that matches a campaign keyword, your website will appear near the top of search results.
Display advertising relates to text or graphic based advertising from third party websites. Using cookies to track their online behaviour, an advert will appear on a website that a user visits having left yours. This is the method that often leaves people thinking that Facebook knows that they really want to buy that pair of sunglasses that they were looking at ten minutes ago…
Finally, remarketing is a powerful tool aimed at bringing unconverted leads back to your website to complete a previously abandoned purchase or enquiry, whatever your goal may be. You can track the results using Google analytics too, so you can take a look for yourself.
Since its first use, PPC advertising has expanded across many more channels than just Google Ads. Many social media platforms also permit advertising, such as Facebook, Twitter, LinkedIn and Instagram, meaning that there are multiple opportunities for you to promote our business in places that are most appropriate for your audience. Now that social media platforms offer this feature, PPC campaigns can work increasingly well in supporting your overall social media marketing strategy, and ensuring consistency across your different strategies is something that Foundry Digital recommend to all of our Digital Marketing clients.
Paid search may seem like it requires a lot of financial backing to bring results, and for small businesses with small budgets can be hugely off-putting, but this is definitely not the case. With proper keyword research and bid management, Foundry Digital can ensure that your PPC campaign brings the desired result.
Foundry Digital are a London-based Digital Agency specialising in aspects of Digital Marketing including SEO, Social Media, PPC, Email, Content and CRO. We have experience in boosting the online presence of brands and businesses in a wide variety of industries, so get in touch today to see how we can use our expertise to help you make the most of your audience and turn leads into sales.
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