You might be thinking social media strategy is something that you don’t need, that the odd link share or status update is fine right? Wrong. There are so many different platforms out there now that it has never been more important to have a strong understanding of how to use your social media presence to promote your business and services. If you’ve not given it much thought before, that’s ok, we can help.
Our Digital Marketing team at Foundry Digital know that the key to social media success is understanding that social media marketing is about more than just sales funnels and conversions, it’s about building a relationship with your audience and interacting with them in a way that builds trust in and promotes your service. We work with social media day in and day out, and have a solid grasp of the different channels available, which ones work better for which types of business, and how to attack the online social domain with the best battle plan possible. We also offer social media engagement reporting and analysis so we can keep track of how well our efforts are doing.
Deciding which social media channels to promote your business on depends largely on your business goals, your product or service, and your target audience. Each channel performs differently, and it’s important to understand that not every channel works well for every business. For instance, if you sell a product that your customers like to view before they purchase, then a visual channel like Instagram might work well for you. But if you provide an advisory service, image-based promotion would work less well than say a LinkedIn campaign.
Just like deciding which channels will suit your business needs best, choosing the right type of content to promote your product or service is also key to a successful social media strategy. Our team conduct social media audits of your current activity as well as that of your competitors to gain an understanding of which types of content are engaged with more, and are therefore more likely to convert your audience members better. The unique social media strategy that we create for your business is monitored and tweaked so that your business’ social media presence is constantly performing at the top of its game.
Social media is a beast that, in the short time that it has existed, has developed and morphed out of all recognition. It’s really important to keep up with industry trends and strategies, like the growth of paid search using social media. The days of organic reach are over for some channels, and its time for businesses to recognise that it doesn’t take millions to boost your business on social platforms – a little bit of financial backing can go a long way.
Although it can take time, planning your social media strategy is something that you shouldn’t rush. At Foundry Digital we understand that as a small business, devoting time and effort to your social media channels may be a luxury that you simply don’t have and we reckon that might be why you’re looking for a social media marketing agency like us to help. Well you’re in luck because we’ve worked with many a small business to boost their social media presence, and ultimately turn leads into conversions.
Foundry Digital are a London-based Digital Agency specialising in aspects of Digital Marketing including SEO, Social Media, PPC, Email, Content and CRO. We have experience in boosting the online presence of brands and businesses in a wide variety of industries, so get in touch today to see how we can use our expertise to help you make the most of your audience and turn leads into sales.
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