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What's the future of mobile advertising?


All mobile ads seem to be designed to interrupt the user experience. From 90 percent of people who view mobile ads, they never click on them, according to industry reports.

Perhaps this is because very few people truly understand how mobile advertising works. Many marketing specialist are lost with their current mobile strategy and when asked about ROI on mobile, they are baffled.

Mobile advertising will only work if it is newly designed from the ground up to compliment the user experience, thus encouraging brands to collaborate and build tools that are useful and not impose their presence and manipulate consumer behaviour.

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