Mobile devices such as tablets, phones and laptops continue to rise in popularity.
As a reflection of our fast paced society, using mobile devices for internet usage has overtaken the use of desktop.
With this demand, so rises the importance of a site being mobile friendly.
Ignoring this demand could be critical to your business, as you stand to lose customers if a site appears unattractive or overly difficult to navigate.
Mobile websites need to deliver their information to a user in an altered manner to a standard full size site due to the difference in device screen sizes and the way a mobile device is interacted with.
Optimisation makes a site appear clear and usable on any size screen:
There are 3 options of how to make your site have the largest impact. Your website can either be:
Responsive Design, a term coined by designer Ethan Marcotte in 2010, encapsulates a set of techniques that allow one flexible web design to serve many different screen sizes. This means your mobile version follows the same HTML and CSS as your full size browser ready website, but through media queries it is able to render the same on all size devices.
This means your site has a setup where the server responds with different HTML on the same URL depending on the user agent requesting the page.
You can have an entirely different HTML website. You create a separate domain and sub folder etc that is a modified version of your site that is only for mobile and tablet users.
You have a limited amount of time to capture a user’s attention, particularly with users accessing a site through mobile device typically being on the move. Having pages that are presented in a mobile friendly manner and are simple to navigate increases your chance of translating visits into custom.
Having a site that is difficult to navigate reflects badly upon the company or brand as appears that they are not committed to customer experience. If a site is difficult to use and navigate it leaves a negative feeling with a user, making them unlikely to return to the brand. Having a site that is optimised for mobile therefore prevents a user abandoning the page, and makes them a potential customer by ensuring a site does not appear jumbled.
When using a mobile device for browsing, a user expects a speedy service. In fact, a 1 second delay in page response can result in a 7% reduction in conversions. A site that is not rendered for mobile will take a long time to load or may timeout when loading. A mobile optimised site has a fast load time because its code is structured in a way specifically compatible with mobile devices. Again, this avoids discouraging a potential customer.
A site’s ranking on Google is connected to a website’s format. Google favors mobile responsive sites, so having a mobile optimised site boosts your ranking position on Google. We are all aware that Google is a top search engine, so ranking highly on it can translate into more business.
Having a mobile responsive site makes you a strong competitor in your industry. Considering a user will have a far smoother experience with a mobile optimised site, they are likely to opt for a mobile friendly site over a non-responsive one. Therefore, to compete against others in your industry, it is important to have an optimised site to attract a user and encourage them to come back to you again. If a site leaves a good impression on a user, they are likely to return in future.
If your website is readily available on portable devices, you are automatically expanding your potential user network. Mobile optimisation means that your site is available to anyone anywhere at any time.
As well as being financially beneficial by increasing business, a mobile friendly website is also cost effective as has much lower maintenance costs. A mobile responsive site may cost a little more upfront, but has less upkeep as you don’t need to reformat, duplicate content or add features twice like you would do using a desktop and a mobile website.
Mobile optimisation has many benefits, so really is a necessity to any business looking to maximise their site’s impact. Not only does it save you a few pennies in the long run , but a well presented site has the ability to increse the chance of visits turning into custom. Users are looking for a smooth site experience, and companies should seek to provide this by making their site easily accessible across the different types of devices used for accessing the internet.
Contact Foundry and we’ll be happy to help.
and calculate your budget and timescale