Customer Experience UK

Incorporating the traditional branding; while bringing a fresh look to the rest of the website to appeal to the new market.


As a successful Italian originated company, Customer Experience UK has opened its services to the UK market, bringing professional, quality and concentrated knowledge to businesses. With excellent user experience consultants at hand to ensure a hands-on approach to bettering business, whether it be through training, engagement and operations, or business development and efficiency.


Customer Experience UK approached Foundry Digital as an existing company with a fresh idea. As an already established business in Italy, they wanted a newly tailored website to suit the UK market. Whilst incorporating their existing brand, the team underwent the usual market research to ensure the Customer Experience UK branch had the best journey and results in its new expansion.


The Foundry Digital team took the brief and found that incorporation of the existing brand would be done through maintaining the logo and colour palette; while bringing a fresh look to the rest of the website. Our designers saw a chance to make the new design more upmarket to appeal to the UK audience. This included showcasing their brand new services, exclusive to the UK market, as well as incorporating more photography to adjust the overall look and feel for the UK market.


Customer Experience UK were presented with a simple, yet enticing, website perfect for their clientele. Each journey was designed and tested with a good user journey in mind, and how this could ultimately contribute to the goals of Customer Experience UK. The design was thoroughly implemented, alongside functions to appeal to users, encouraging more interest in the website, the brand, as well as their services.


Each journey was designed with the goals of Customer Experience UK in mind.