Louise Laing Fashion Consultancy

Refreshing the online presence of an expert in the fashion industry.

THE BRAND

Louise Laing Fashion Consultancy saw its beginnings in 2014, offering an array of supply chain and operational services. Louse’s high level of expertise in the fashion industry allowed LL Fashion Consultancy to become a trusted brand, helping other businesses focus on their brand growth, from start-ups to multi-million-pound businesses.

brand-logo
APPROACH

LL Fashion Consultancy approached Foundry Digital with an already existing website looking for a complete website and brand refresh. Whilst the website structure remained the same, the Foundry Digital UX team saw a chance to add a fresh and modern user experience with the user journey in mind. The goal being to encourage users to navigate the website with ease and effectively take them through the desired areas of the site.

 

ACTIONS

Louise’s brief was simple – keep the design linear, sharp and modern. Foundry Digital’s designers refreshed the original logo to a premium standard having devised a new colour scheme of gold, dark grey and white. Content pages have been redesigned with better spacing, creating a minimalistic, breathable layout allowing information to be displayed in easily digestible sections, aligning with the brief and the consultancy’s brand direction.

RESULT

A clear, modern design and a straightforward user journey. The website is now in line with the industry it represents: it appears luxurious with high attention to detail. Our designs have successfully dialled the user into Louise’s services from the moment they enter the website, in a sharp style.

Our work brings the users attention straight to what matters; Louise’s expertise in the field of Fashion Consultancy.

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