Umay is a virtual shopping experience offering shoppers key looks based on their unique personality ensuring you dress to impress every time. The concept is based on Umay’s understanding that it can be time consuming to find and choose the right outfit, whether you’re aiming for a relaxed city stroll or headed to a special occasion. So Umay offer a virtual shopper service that enables the modern woman to find the perfect outfit in 3 simple steps.
The Style Journey has three steps: choosing the personality type the customer feels represents them the most; browsing the looks that Umay creates for formal, casual or leisure wear; and finally selecting your preferred outfit. Throughout the process, shoppers are encouraged to contact the customer service personal shopping team who can offer advice on bespoke outfits, clothes sizing and customising services.